Social media allow people to express and propagate different opinions, in
which people's sentiments to a subject often diverge when their opinions
conflict. An intuitive visualization that allows for unfolding the process of
sentiment divergence from the rich and massive social media data will have
far-reaching impact in various domains including social, political and
economic. In this poster, we propose a visualization system, SocialHelix, to
achieve this goal. SocialHelix is a novel visual design which enables users
to detect and trace occurring in social media, and to understand when and why
conflicts occurred and how they evolved among different social groups. We
demonstrate the effectiveness and usefulness of SocialHelix by conducting
in-depth case studies based on Twitter data regarding to the national
political debates.