There is limited understanding of the relationship between neighbourhoods, demographic characteristics and domestic energy consumption habits. We report upon research that combines datasets relating to household energy use with geodemographics to enable better understanding of UK energy user types. A novel interactive interface is planned to evaluate the performance of specifically created energy-based data classifications. The research aims to help local governments and the energy industry in targeting households and populations for new energy saving schemes and in improving efforts to promote sustainable energy consumption. The new classifications may also stimulate consumption awareness amongst domestic users. This poster reports on initial visual findings and describes the research methodology, data sources and future visualisation requirements.