Data quality evaluation is one of the most critical steps during the data
mining processes. Data with poor quality often leads to poor performance in
data mining, low efficiency in data analysis, wrong decision which bring
great economic loss to users and organizations further. Although many
researches have been carried out from various aspects of the extracting,
transforming, and loading processes in data mining, most researches pay more
attention to analysis automation than to data quality evaluation. To address
the data quality evaluation issues, we propose an approach to combine human
beings' powerful cognitive abilities in data quality evaluation with the high
efficiency ability of computer, and develop a visual analysis method for data
quality evaluation based on visual morphology.