Abstract:
Interactive visualizations can allow science museum visitors to explore new
worlds by seeing and interacting with scientific data. However, designing
interactive visualizations for informal learning environments, such as
museums, presents several challenges. First, visualizations must engage
visitors on a personal level. Second, visitors often lack the background to
interpret visualizations of scientific data. Third, visitors have very
limited time at individual exhibits in museums. This paper examines these
design considerations through the iterative development and evaluation of an
interactive exhibit as a visualization tool that gives museumgoers access to
scientific data generated and used by researchers. The exhibit prototype,
Living Liquid, encourages visitors to ask and answer their own questions
while exploring the time-varying global distribution of simulated marine
microbes using a touchscreen interface. Iterative development proceeded
through three rounds of formative evaluations using think-aloud protocols and
interviews, each round informing a key visualization design decision: (1)
what to visualize to initiate inquiry, (2) how to link data at the
microscopic scale to global patterns, and (3) how to include additional data
that allows visitors to pursue their own questions. Data from visitor
evaluations suggests that, when designing visualizations for public
audiences, one should (1) avoid distracting visitors from data that they
should explore, (2) incorporate background information into the
visualization, (3) favor understandability over scientific accuracy, and (4)
layer data accessibility to structure inquiry. Lessons learned from this case
study add to our growing understanding of how to use visualizations to
actively engage learners with scientific data.