Welcome to VisWeek 2011!

Applying Color Theory to Visualization

Theresa-Marie Rhyne

We highlight the visual impact of specific color combinations and provide practical suggestions on digital color mixing for visualization. The successful application of color theory is a key component in the design of digital media for interactive visual discovery, time series animation, and other visual analytics efforts.

Various artists' and scientists' theories of color and how to apply these theories to creating your own digital media work will be reviewed. Our tutorial includes a hands on session that teaches you how to build and evaluate color schemes with Adobe's Kuler, Color Scheme Designer, and Color Brewer tools. Each of these color tools are available online for your continued use in creating visualizations. Please bring various small JPEG examples of your visualizations for doing color analyses.

We will also share our own personal failures and successes with applying these color theories and tools to actual visualization projects.